Why we built this
We built the company of which we wanted to be a customer. Frustrated with the current process, we removed all the annoying things about car shopping that add cost with no value. No brick and mortar. No massive overhead. No variable pricing. No catch.
A Go subscription is a simpler and cheaper alternative to traditional car ownership.
Oftentimes, that appealing advertised price comes with a hefty down payment and a lot of fine print. With Go, the monthly subscription price is the same for everyone and there’s no down payment.
Go is led by a group of former executives from marketing & advertising, automotive, car rental and dealers.
The Go subscription is currently available in Pennsylvania, Delaware, New Jersey and Florida. Additional states coming soon.
Better in every way
Simple 4-minute, fully-digital transaction.
4-hour frustrating process.
Frequently asked questions
Who is the Go subscription for?
What's the catch? How is it cheaper?
There’s no catch. By removing all of the annoying things about car shopping that add cost with no value, we are able to offer lower monthly prices and a far better experience.
Order your car online instead of going to a showroom.
Get it delivered, usually for free, instead of picking up at a lot.
Select from the most popular trim configuration per model, instead of being overwhelmed with small variations from one package to the next.
Apply online in minutes, with just your driver’s license and some basic information, instead of filling out hours of paperwork.
It’s cheaper because it’s easier.
Is there a down payment?
Are the cars new or used?
Where is Go available?
Can I return my car early or switch cars?
If you would like to switch cars, the Restocking fee will apply and the $1500 Vehicle Activation payment on the next subscription cannot be waived. But please note that if you desire to frequently switch cars, there are better options for you than Go. If you just want to refresh your car every 3 years, there is zero additional cost.
Can I use my current insurance policy?
In most cases, no. To ensure that you have the appropriate level of coverage, and because you’re not required to register the vehicle in your name, subscribers receive insurance coverage by being added as an additional insured to Go’s master insurance policy.
In some states, subscribers will have the option to either be added to Go’s master policy or to obtain their own personal auto policy because of varying requirements. If you are located in one of these states and you opt to get a separate policy, there are different coverage requirements, and you must list Go as both additional insured and loss payee. You will not be able to get your vehicle delivered to you until we have received a copy of the declarations page from your insurance provider.